Privacy Policy
Last Updated: January 2026
efwestaway.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related to, operated by, or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and postal address when you voluntarily submit contact forms or sign up for newsletters
- Technical Data: IP address, browser type, operating system, and device identifiers
- Usage Data: Pages visited, time spent on pages, links clicked, referring URL, and browsing patterns
- Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies
How We Use Information
We use the information we collect for the following purposes:
- To improve and optimise our Site's functionality and user experience
- To conduct analytics and track affiliate performance and referrals to casino operators
- To send you marketing communications and updates (with your consent)
- To monitor and prevent fraudulent activity and abuse
- To comply with legal obligations and enforce our Terms and Conditions
Cookie Policy
Our Site uses cookies to enhance your browsing experience. Cookies are small files placed on your device that allow us to recognise you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Necessary for Site functionality (cannot be disabled)
- Analytics Cookies: Help us understand how visitors use the Site
- Affiliate Tracking Cookies: Used to track referrals and affiliate commissions
- Marketing Cookies: Enable targeted advertising and promotional content
Opt-Out Options: You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. When you click on links to third-party websites (such as Paddy Power and other betting operators), you leave our Site, and their privacy policies govern any information you provide to them.
We recommend reviewing the privacy policies of all third-party sites before providing any personal information.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate or incomplete information
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Request we limit how we use your data
- Right to Data Portability: Request your data in a structured, portable format
- Right to Object: Object to processing of your data for marketing or profiling purposes
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Typically:
- Contact information and newsletter subscriptions: Until you unsubscribe or request deletion
- Analytics and usage data: Up to 26 months
- Affiliate tracking data: Retained in accordance with applicable tax and legal obligations
- IP addresses and technical data: Up to 12 months
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: privacy@efwestaway.co.uk
Website: efwestaway.co.uk
Jurisdiction: United Kingdom
We aim to respond to all data rights requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.